HELLO, I’M

Borislav
Sashov.

I support companies with clear, human and intentional visual communication.

MY APPROACH

Empathy. Strategy. Storytelling.

My work combines functionality with aesthetic refinement — always aligned with user needs and strategic objectives.

01 / WORK & FOCUS

What I bring together.

Two glimpses of my work.

My eperi work: a brand character with communication materials and digital formats.

BRAND SYSTEMS & COMMUNICATION

One identity.
Many applications.

At eperi, I brought visual communication together across different touchpoints. This included reusable templates and assets for internal and external communication.

  • Documents, whitepapers and factsheets
  • Presentations and social media formats
  • On-brand templates for teams
Brand & visual systems ↗
My Amamed work: two mobile interfaces and the blue companion character.

UI/UX & VISUAL STORYTELLING

Making complex ideas
easy to understand.

At Apozin, I designed interfaces for Amamed, turned user feedback into improvements and explained features through promotional and explainer videos.

  • User journeys, UI/UX and usability research
  • Interactive websites and elements
  • Explainer and promotional videos
Communication & content ↗

PUTTING IDEAS INTO PRACTICE

Digital products.

FoodBunker, Daily Loop and SK Bauwerk show how I turn real tasks into useful digital tools.

View projects

02 / EXPERIENCE

Selected experience.

Experience across brand communication, UI/UX and prepress.

2024–2025

Creative Designer

eperi GmbH

Visual identity across different touchpoints. Making complex subjects understandable and developing templates for internal and external communication.

2021–2023

Media & Visual Designer

Apozin GmbH

Developing features from user feedback, designing user-centred websites and interactive elements, and creating marketing materials and explanatory videos.

2009–2017

Prepress &
Team Lead Prepress

Multiprint Ltd

Preparing and optimising print files, managing colour and proofing, and coordinating the team’s work.

03 / TOOLS & LEARNING

Tools for my work.

I choose tools to suit the task — for design, motion and interactive applications.

Design & motion

Adobe Creative Cloud

  • After Effects & Premiere Pro
  • Photoshop, Illustrator & InDesign
  • Figma, Canva & Blender

Web & interaction

From content to interface

  • WordPress & Elementor
  • Webflow, CSS & JavaScript
  • Three.js & GSAP

Templates & collaboration

For everyday use

  • Microsoft Office
  • Document & presentation systems
  • Reusable team assets

Learning is part of the work.

2023
JavaScript Developer
alfatraining training centre
2016
Web Programmer
Professional Training Centre EOS
2011
Computer & Media Technology
New Bulgarian University

Do you have something in mind?

Contact me