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BRAND & VISUAL SYSTEMS

Brand &
visual systems

I give your brand a clear direction and a distinctive visual identity, from the first concept to finished materials.

01 / Identity

Brand strategy & visual identity

I clarify what your brand stands for, who it speaks to and what makes it distinctive. That becomes the direction for the visual identity.

  • Positioning, brand personality and visual identity
  • Typography, colour and imagery in context
  • Application across the relevant touchpoints

02 / Systems

Visual systems & guidelines

Reusable rules and components help a brand stay consistent as it develops.

  • Design principles and components
  • Guidelines for recurring applications
  • Assets for internal and external communication

03 / Application

Templates, documents & presentations

Templates designed for teams turn the visual system into practical working materials.

  • Presentations and document templates
  • White papers, factsheets and information materials
  • Reusable formats for multiple channels

04 / Print

Print design & prepress

Layout and technical preparation belong together when a design is going to print.

  • Design of print and communication materials
  • Preparing existing files for the output process
  • Colour management and proofing within the agreed production workflow

RELEVANT EXPERIENCE

From a visual system
to practical materials.

My previous work includes visual consistency and template systems for eperi, alongside print design and prepress. For a new project, I first clarify which applications are needed and which tools they will live in.

View selected work ↗

Do you have something in mind?

Contact me